News & Events

The Viking View – Sister Stories

Vertical Integration

Our year-long spotlight on the Viking Difference rolls on this month with the first of two e-newsletters dedicated to our company’s Vertical Integration. Viking’s ability to control multiple facets of production (normally operated by separate companies) results in turnkey deliveries of our yachts and industry-leading customer satisfaction. Our two sister companies, Palm Beach Towers and Atlantic Marine Electronics, are the foundation of this vertical integration. AME is featured in this Viking View, and next month we focus on PBT.
Atlantic Marine Electronics (AME) is known world-wide for its sales, custom installations and service for electronics (navigation, communication and entertainment solutions) aboard new Viking yachts. Their experts also stand ready to serve as your personal electronics specialists for the life of your boat.
From left: Jon Avery, Florida West Coast Manager; Rich Kolasinski, Riviera Beach General Manager; Chad Clarke, Sales Manager; and Todd Tally, General Manager. “We develop relationships that carry on years after the sale, helping customers with service, software upgrades and installation of new technologies,” says Chad.
Here’s a navigation and communication tour de force. The enclosed bridge helm station on this 92 features five Seatronx touch-screen displays showing (from left to right) thermal imaging, onboard video monitoring, sonar, radar and chartplotter information. The two outboard displays are mounted in AME‘s custom walnut helm pods. The lower sections of the custom helm panel hold VHF radios, navigation controllers for Furuno radar and sonar, and other instrumentation – all arranged in an ergonomically friendly layout.
AME has sold more of Furuno’s game-changing CSH-8L sonar systems than anyone in the industry. Viking‘s engineering prowess shines through with the installation of the 25-inch-long sonar tube in the engineroom, and AME’s expertise is evident in the unit’s configuration and the placement of the sonar controller in this clever pull-out box under the flybridge helm pod. Teamwork – and a perfect example of our vertical integration.
AME also handles the exterior appendages associated with the yacht’s navigation, communication and entertainment solutions, such as the antenna for KVH’s TracVision HD7 being installed by AME technician Ian Gillen on a hardtop. A finished installation on the buggy top of a 68 Convertible‘s PBT tuna tower (vertical integration at work again) is shown at right. For more information, please contact Atlantic Marine Electronics in New Gretna at 609-296-6000, or in Riviera Beach, Florida, at 561-493-2833; For the latest article about AME in Valhalla magazine, click here.
Text Us