At Oyster Harbors Marine, we pride ourselves on satisfying our customers’ needs. That’s why we were excited to recently learn that our efforts to satisfy customers have resulted in a prestigious national honor.
The National Marine Manufacturer’s Association – North America’s top recreational boating industry association – recently presented Oyster Harbors Marine with their first ever Marine Industry Customer Satisfaction Index (CSI) Dealer Award in Sales for Regulator and Tiara Yachts.
NMMA’s Customer Service Index awards honor dealers who actively measure customer satisfaction and pursue continuous improvement to better serve customers. This is the first year NMMA has presented customer satisfaction awards to dealers; they have previously awarded boat and engine manufacturers.
Award-winning dealers achieved an independently measured standard of excellence of 90 percent or higher in customer satisfaction during the past program year. Data was collected as part of a survey among customers who purchased a new boat or engine during 2016. The program surveyed more than 122,000 customers.
“Boat dealers play a vital role in fostering customer satisfaction and upholding a positive ownership experience through their approach to sales and service, and it’s critical that we not only measure and understand their role, but recognize those dealers who excel at serving boaters,” said NMMA Vice President of Engineering Standards and Membership Robert Newsome. “We thank the inaugural class of marine dealers for their commitment to their customers and for creating an incomparable boat ownership experience, ensuring that today’s boater remains the boater of tomorrow.”